Transportation Demand Management (TDM) are the strategies to improve the transportation system’s efficiency. This would be done by increasing person trips without increasing vehicle trips. The travel modes most commonly associated with TDM are: transit, vanpool, carpool, biking and walking. TDM is also associated with other travel options such as compressed work weeks, alternative work schedules and teleworking. The basic component of TDM is communicating these options to commuters and travelers and encouraging them to use them.

MAG and Valley Metro are considering ways to market alternative modes and schedules. The Regional Transportation Demand Management (TDM) Plan will evaluate new or expanded programs to:

  • Areas unserved or underserved by transit
  • Areas where drive-alone rates are high
  • Non-commute travel, such as special events

Goals of the Study:

  • Expand existing services using targeted marketing and customized strategies to reach out to special event travel, school travel and work trips unaffected by the county Travel Reduction Program (TRP) ordinance
  • Develop goals and performance measures for TDM programs in the region
  • Expand the role of partners such as cities, small employers, event centers and schools
  • Define need for commuter information services
  • Develop an action plan including roles and funding

Study Timeline:




Define system

Current/future conditions,

January 2015

Best practices research

Include peer agency review

March 2015

Stakeholder Outreach

Including focus groups

February 2015,
July 2015

Standards, Measures
and Targets

Coordinate with ongoing
VM effort

May 2015


Include budget and timeline

July 2015

Implementation Plan

Include TIP and RTP changes

July 2015

Study Record


August 2015

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About MAG

The Maricopa Association of Governments (MAG) is a Council of Governments (COG) that serves as the regional planning agency for the metropolitan Phoenix area.

Title VI

Title VI requires that no person in the United States of America shall, on the grounds of race, color, or national origin, be excluded from the participation in, be denied the benefits of, or be otherwise subjected to discrimination under any program or activity for which MAG receives federal financial assistance.

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    Phoenix, Arizona 85003

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